Recently, Selvage opened up an online shop as a complement to their mothership based in Kalmar, Sweden, with a brand-new editorial section added to it. The concept is based around providing stories from, by and about the passionate souls behind what makes the fashion industry exactly what it is.
I was asked to write copy for the editorial page, as well as create two editorial pieces. I happily did just so.
[...] Swedish design is making a name for itself in South Korea, and we wanted to figure out what the deal is. We had a chat with Hasung Gim, an alumni from Amsterdam Fashion Institute now working at American Apparel, to hear his thoughts on the somewhat curious, cross-cultural phenomenon. [...]
...and the editorial story about Selvage and its founder, Enrique Sanchez, was read over a thousand times in just 5 days.
Trains, trams, tubes & time-keeping. We teamed up with Malmö-based CHICAGØ for an exclusive commute-themed mixtape.
Paraply Produktion, United Stage